Spotify Maintains A Comfortable Lead In The Streaming Music Subscriber Market

YouTube Music, NetEase, Deezer, Yandex and others collectively populate the bottom quarter of the market.

MIDiA is presenting what some might consider older data simply because the market analysis process takes a while to complete. MIDiA said YouTube Music is especially popular among Gen Z and younger millennials, which may have Spotify concerned considering its core base of millennial subscribers is beginning to age. The market as a whole continues to exhibit strong growth. At the end of Q2 2021, there were 523.9 million music subscribers worldwide. That’s 109.5 million (26.4 percent) more than at the same period a year earlier. Image credit: Omid Armin