The new Kindle is priced at $119.99 without lockscreen ads or $99.99 if you opt for the ad-supported version and is available to pre-order now with a one-year limited warranty. It is offered in your choice of black or blue color schemes and ships on October 12. Shoppers interested in a more feature-rich Kindle might want to consider the Paperwhite instead. It affords a larger 6.8-inch display and carries an IPX8 rating against accidental immersion in water. Pricing starts at $139.99 for a model with 8GB of storage and lockscreen ads.